Integrated Marketing Ottawa | Daily Update — May 30, 2022
Cookieless Marketing: How to Adapt Your Marketing Mix
For years, marketers have relied on cookies, or little data files that contain personal identifiers, for user targeting and marketing measurement. Full Story: G2 Learning Hub
Don’t cut your marketing spend just yet
Trimming expenditure is going to be a reality for many founders, and as we know, companies reducing spending in times of crisis often begin with marketing. Full Story: CTech
Data is the strongest currency in marketing and there may be too much of it
Data and information obtained through its analysis have been used in marketing decision-making for years. Full Story: VentureBeat
Here’s why outsourcing will continue to be a key element in business strategy
Technologies are changing and advancing rapidly. Companies need to outsource their manpower based on specific project requirements rather than trying to fit people from one project to another. Full Story: Gulf Business
What Is The Future Of Digital Marketing?
The pandemic and subsequent lockdowns have had numerous effects on our lives, one of which is the way virtual spaces have been given a new license to be seen as a marketing channel. Full Story: Forbes
Fake Accounts and Bots: Is Marketing on Twitter Worth It?
With a user base comprised by seemingly endless fake accounts, should businesses still pursue this platform? Full Story: Entrepreneur
How to Build a High-Performance Marketing Team
Tired of waiting months for campaigns to ship? Want to finally find the end of the department to do list for once? Full Story: MarTech Series
With its various networking platforms, the advent of the social media further revolutionized the world of information technology; Full Story: Dailytrust
Social media and trolling: The targeting of women
While most social media platforms claim to be the safest places online, they usually fail to translate this into real-time action and accountability. Full Story: Deccan Herald
81 Different Types of Social Media Post to Amaze Your Followers
Are you looking for ways to impress your social media followers? Want some cool content ideas for your social media posts? Full Story: Social Media Today
Staying on top of 2022’s social media trends
Social media is here to stay — it helps businesses build brands, drive traffic to their websites, connect with their customers and spread awareness about their offerings. Full Story: Wyoming Tribune Eagle
What Exactly Are Backlinks and How Are They Related to SEO?
Backlink building is an important aspect of search engine optimization, … Therefore, incorporating backlink building into a SEO Strategy will help make… Full Story: Digital Journal
10 Must-Know SEO Basics For Web Developers
Understanding SEO basics can go a long way toward successful collaboration and SEO performance. As a developer, here’s what you need to know. Full Story: Search Engine Journal
9 ways to become an SEO problem-solver
Learn why all SEOs should adopt a problem-solving mentality and how you can build it into your approach. Full Story: Search Engine Land
SEO reporting to impress: How to successfully report your SEO process, efforts and result
SEO reporting is critical for SEO success, and you should prioritize it accordingly. Full Story: Search Engine Land
How mobile marketing is helping brands to reach and engage with rural audience
Low prices of mobile devices and broadband have created a massive potential for marketers to play out their hunger games with vast, hitherto untapped audiences. Full Story: Firstpost
75% of consumers now using mobile wallets — survey
Consumer confidence in mobile payments and digital wallets is so high that 60% of people say they would feel comfortable leaving the house with just their phone and not their wallet. Full Story: FinTech Magazine
Top Mobile App Development Companies: Best for 2022
In today’s digital age, it would be a sin to restrict your brand’s digital presence to websites alone, irrespective of the kind of business you have. Full Story: Business 2 Community
14 Best Mobile App Development Companies
Mobile apps provide immense benefits to customers and help with retention, loyalty, and engagement. Full Story: Small Business Trends
Want To Know The Future of Digital-Out-Of-Home (DOOH)
Digital-Out-Of-Home (DOOH) Market research is an intelligence report with meticulous efforts undertaken to study the right and valuable information. Full Story: openPR.com
How the death of the cookie will give rise to wider DOOH adoption
It’s been a year since Google revealed its intentions to remove third-party cookies in order to meet rising consumer expectations for privacy and evolving regulatory restrictions. Full Story: The Drum
How to Make your Email Marketing More Mobile-Friendly?
The majority of mobile optimized emails are straightforward in their design and wording. Full Story: MSPoweruser
Is Email Marketing Still Crucial In 2022?
Marketing your brand is essential to taking your business to phenomenal heights. Full Story: Tech Guide
Boost eCommerce sales with video marketing
Online eCommerce business is a very lucrative field. However, it takes a lot of hard work, dedication, and time to build your business. Full Story: The Africa Logistics
Is it time to drop the ‘e’ from e-commerce?
The playbook for e-commerce is changing. Recent reports indicate e-commerce transactions declined slightly a year ago while in-store sales jumped in the low double digits. Full Story: Baking Business
These 2 Mental Models Are Highly Effective in PR
This article presents two mental models that are highly effective for modern PR. Full Story: Entrepreneur
3 Myths About PR in Asia Debunked
The Asian market in the post-Covid world may look lucrative. But to unlock its business potential through PR, it is time to clear the misconceptions. Full Story: Entrepreneur
How to conduct a market research in 7 steps
Market research is the process of gathering information that a company conducts on its target audience and its reference market using a series of methodologies and tools, which today are mainly digital. Full Story: Doxee
TOP 5 PROS AND 5 CONS OF USING PYTHON IN WEB DEVELOPMENT PROJECTS
Without a doubt, Python finds its name in the list of the most popular programming languages across the globe. Full Story: Analytics Insight
How to Build Irresistible Value Through Your Website
A great website means more success online, success that’s typically measured in more customers buying from your company. Full Story: Inc. Magazine
Best marketing automation tools (2022)
The way we live our lives has an impact on our work. Long lists of typical chores may turn your staff into marketing automatons, reducing their creativity and performance. Full Story: Dataconomy
The Value of Artificial Intelligence in Customer Data Platforms
The role of marketing is synonymous with the notion of customer data. Full Story: insideBIGDATA
8 Benefits of Business Intelligence
Business intelligence (BI) merges business analytics, data tools and infrastructure, data visualization, data mining, and best practices to assist companies in making data-driven decisions. Full Story: Analytics Insight
Losing Subscribers? Get To The Root Of Your Churn Rate Woes With Big Data In Marketing Analytics
Businesses across every sector experience a churn rate. Full Story: Forbes
Human Design for Business: 3 Instant Ways To Magnetize Your Brand Voice
Here’s how to authentically attract your ideal clients with confidence and ease. Full Story: Entrepreneur
11 Ways to Build Thought Leadership With Your Personal Brand
Increase your visibility, reach, audience and ability to earn by discovering your unique area of expertise as a thought leader and sharing it across multiple platforms. Full Story: Entrepreneur
Google Working On New Technology To Improve Voice Assistant Feature
In a nutshell, Google might store audio recordings of users on the device and use them to improve its voice recognition technology. Full Story: Republic World
10 best questions to ask Alexa
The answers to these burning questions are a simple voice command away. Here’s what to ask Alexa right now. Full Story: Livingetc
Originally published at https://www.integratedmarketingottawa.ca on May 30, 2022.
