Integrated Marketing Ottawa | Daily Update — March 10, 2022
12 Effective Tactics To Include In Your Search Engine Marketing Strategy
A product or a service can really only be effective and helpful to others if customers are able to find that product or service online. Full Story: Forbes
The Future of Marketing is Customer Obsession
When we speculate on the future of digital marketing, we usually begin with technology, channels, and platforms. Full Story: MarTech Series
How the world will be without digital marketing
For a minute, imagine if digital marketing were not around, would you? According to the author of this article, 99.9% of the world has never heard of a company that does not have a website. Full Story: Fingerlakes1.com
Using A Facebook Page vs Profile For Marketing Your Business
Which is best for your business, a Facebook Page or personal profile? Learn the differences and how to start and optimize your Page. Full Story: Search Engine Journal
Drive growth with Account-based marketing
E-commerce has been on the rise for years but has had explosive growth during the pandemic. Full Story: MarTech
How To Plan Out Your First Marketing Campaign
Running a new business and getting a marketing department off the ground can take a lot of effort and know-how. Full Story: Flagstaff Business News
Facing Giants: Can Independent Restaurants Win In Local Marketing?
Independent start-up restaurants fail at a high rate for a variety of reasons, from location to timing to stiff competition. Full Story: Forbes
Boost Your Social Media Marketing Reach With the Help of Your Members
Although it is crucial to keep programs, products, and services front and center for members and stakeholders, many association marketing budgets have been reduced since the start of the pandemic. Full Story: Associations Now
3 social media trends impacting marketing in 2022
The social media landscape has changed drastically. Here’s how marketers can prepare for the latest trends. Full Story: MarTech
Instagram Adds Stories Likes to Provide Insight on Viewer Engagement
Instagram has added a new, simple way for users to engage with Stories content with Stories likes, which enables you to ‘like’ any Story in your feed, and let the creator know, without having to start up a DM conversation. Full Story: Social Media Today
7 ways to promote yourself on social media without bragging
Self-promotion on social media has become integral to brand building but your followers could easily move on if they’re not getting something back. Full Story: Fast Company
Seven SEO Best Practices To Transform Your Business In 2022
Investing in search engine optimization (SEO) for your brand in 2022 is more than a necessity-it’s a priority. Full Story: Forbes
6 SEO Tips to Help Small Businesses Grow
Do you own a business? If so, you know that it’s important to do everything you can to make sure it succeeds. Full Story: The Zebra Press
Local SEO Guide For Ecommerce & Online Ordering
Learn how to increase conversions and online ordering via your business listing with these local SEO tips. Full Story: Search Engine Journal
3 ways to optimize internal linking
Links are one of the primary ways Google and other search engines understand and rank websites. Full Story: Search Engine Land
SMS marketing: Four ways to improve the success of your campaigns
How many times today have you picked up your phone and sent or read a text message? Full Story: SmartCompany
The Next Big Thing in App Idea 2022
Globally, people are moving to digital platforms to replace their brick-and-mortar businesses due to the predicted 935-billion-dollar mobile app development industry revenue by 2023. Full Story: CustomerThink
How to optimize your restaurant’s mobile app to bring in more revenue
The proliferation of mobile food ordering and delivery is showing no signs of letting up. Full Story: Nation’s Restaurant News
Expect These 7 Mobile Ad Trends in 2022
Last year brought about a significant number of changes affecting mobile advertising, and it looks like 2022 may be even more dramatic. Full Story: The Fast Mode
Getting the most out of DOOH inventory
Spring is finally on the way, so perhaps the spirit of the season can inspire you to breathe new life into campaign management. Full Story: Media4Growth
Best tactics for implementing a top-notch digital signage project
Chris Melito has spent the past two decades finding out what works and what doesn’t work in digital signage rollouts. Full Story: Digital Signage Today
How Email Deliverability Affects B2B Marketing Success Rates and How to Boost It
E-mail deliverability is of absolute importance to any business. There is a vast concern for e-mail deliverability which means e-mail is still king despite the proliferation of social media platforms for messaging. Full Story: TechFunnel
5 Things to Ask Yourself Before You Begin Email Marketing
Thinking about marketing emails for your business? Here are five things worth pondering before you hit ‘send’ for the first time. Full Story: Inc. Magazine
The Best Ecommerce Content for Twitter
Social media increasingly drives traffic and awareness to ecommerce brands. But effective social content varies depending on the channel. Full Story: Practical Ecommerce
Why Marketplaces Need to be Part of any Ecommerce Strategy
Whether a store owner is preparing to launch a new ecommerce website or has been selling online for years and has an established brand, online marketplaces should always be part of the strategy. Full Story: Retail TouchPoints
5 Things To Do To Be Media-Ready Before Launching A PR Campaign
If you want to go fishing, it’s essential to know how to hook a fish. Full Story: Forbes
A Rock Band You Can Look Up to for PR Inspiration
Rock legends can teach you a lot about making your clients legends. Full Story: Entrepreneur
AI-Powered Market Research: What Are the Benefits?
When AI and market research join forces, businesses can make better data-driven decisions. Full Story: Analytics Insight
Brands on the rationale behind the market research renaissance
As market research budgets enjoy their strongest performance since 2013, marketers discuss what the Covid-fuelled reinvestment means for brands. Full Story: Marketing Week
How to Know If You Need a Personal Website
There’s one right under the email address on her resume. Full Story: Little Rock Soiree
The Latest Trends on WordPress Website Development
WordPress is more popular than you would think. In fact, Manaferra found that WordPress powers a little over 43% of the web — imagine that. Full Story: Tech Guide
13 questions to ask digital experience platform vendors during the demo
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you. Full Story: MarTech
CRM and Marketing Automation: how to make the most out of them
In a simple Google search on the main business software for customer relationship management, two names come up repeatedly: CRM and Marketing Automation. Full Story: Doxee
How data mining helps in business intelligence
Data is the life-powering proverbial blood that empowers the corporate economy of the 21st century. Full Story: Appinventiv
Is Business Intelligence Analyst the Right Profession for You?
Are you seeking a job that allows you to combine your passion for data analysis with your ability to effectively shape and support a company? Full Story: Analytics Insight
The impact of the image: how graphic design can elevate your brand
If you’re an entrepreneur trying to start or grow a business this year, you need a way to stand out from the competition. Full Story: Inside Retail
Cost Considerations For New Business Logos
The need for great logo design is ever-present. As business owners and startup launchers, we need a logo to introduce ourselves to potential customers, clients and partners, make them a promise and show them what to expect. In short, logos are really important. Full Story: Forbes
Amazon’s Alexa Was a Product of Secrecy
Orchestrated by Jeff Bezos, the company went to great lengths to conceal its plans for the voice assistant. Full Story: Bloomberg.com
How Voice Assistants are Evolving for the Enterprise
CMO at Pindrop discusses voice assistant trends in the enterprise, how organizations can utilize it and the hesitations of adoption. Full Story: My TechDecisions
Originally published at https://www.integratedmarketingottawa.ca on March 10, 2022.
