Integrated Marketing Ottawa | Daily Update — January 27, 2022

Five digital marketing trends to track in 2022

These are a few of the digital marketing technique with the biggest commercial impact for businesses. Full Story: Gulf Business

B2B E-Commerce Marketing Tips For 2022

As 2022 begins to build steam, marketers can learn from active e-commerce on a national and global scale. Full Story: Forbes

Chinese New Year: What Luxury Brands Must Understand For Marketing Campaigns

For the year of the Tiger, many luxury brands are deciding to court Chinese consumers on tiptoes. Full Story: Forbes

Marketing Enablement: The Difference Between Marketing Jobs and Marketing Careers

Modern B2B marketing organizations and teams are in a state of constant evolution. Full Story: MarketingProfs

Will 2022 be the Year of Hybrid Marketing?

It’s no secret that the past two years have necessitated many changes in how businesses interact with and market to their target audiences. Full Story: MarTech Series

5 Marketing Strategies for Nonprofits in 2022

Traditionally, the marketing strategies employed by nonprofits have been dictated by funding demands. It’s high time that changed. Full Story: ReadWrite

Place Your Marketing Bets in 2022

One of the concepts that Duke discusses in the book is the difference between bad decisions and bad results. Full Story: CMSWire

5 Social Media Video Tips To Get More Engagement

Social media marketing is a great way to introduce your business to new customers. Full Story: Shout Out UK

The Social Media in 2021

We need social media to survive. From waking up to sleeping, we are on our phones and computers. Full Story: Entrepreneur

Who should police social media?

Twitter reports record number of government requests to remove content. Full Story: Al Jazeera

Eight ways to build the ultimate social media strategy in 2022

The following is an edited extract from a recent podcast episode, where Marfatia runs the audience through the ultimate steps required to build a social media strategy fit for 2022. Full Story: SmartCompany

Three SEO Trends Marketers Need to Know in 2022

SEO is a vital marketing channel for modern businesses. Full Story: MarketingProfs

11 Stunning SEO Data Visualizations To Inspire Your Reporting

SEO data visualizations help you tell more compelling stories that better meet the recipient’s needs and win their buy-in. Here’s how. Full Story: Search Engine Journal

How to Use Google Autocomplete for SEO

Autocomplete is one of Google’s oldest search features and among the most useful to optimize organic rankings. Full Story: Practical Ecommerce

10 Benefit for Any Business to Invest in SEO

Any business owner right now knows the power of digital presence and how important it is to be there! And there is no doubt these people haven’t heard of the term SEO and are not aware of it. But sadly, not everyone has implemented it well and given heed to it as much as it requires attention. Full Story: Maryland Reporter

How Can a Mobile App Improve Your Business?

Mobile apps, especially those designed for Android and iPhone, have quickly become ubiquitous in today’s society and culture. Full Story: FinSMEs

Understanding The Differences In Mobile App Use Across Generations

People across all generations spend more time now than ever before using mobile apps, averaging roughly four hours a day. Full Story: Forbes

Top 2022 mobile marketing trends after a disruptive year

He covers trends around how consumers use their mobile devices and marketing’s shift towards contextual segmentation… Full Story: Ad Age

Mobile marketing: 5 of the top trends from 2021

After years of development and expectation, 2021 was the year social commerce actually stuck with consumers. Full Story: The Drum

The top 4 benefits of programmatic DOOH

Programmatic technology has now become a mainstay in the digital out-of-home (DOOH) space. Full Story: The Drum

Top Digital Signage Software Providers for 2022

Finding the right software provider is one of the most important decisions you’ll make when deploying digital signage in your business. Full Story: Digital Signage Today

Email Marketing Tips

Contrary to what some may believe, email is not dead, as it is still one of the top marketing methods for growing your business since it serves so many purposes. Full Story: HTML Goodies

9 Popular Email Marketing Strategies to Stop Doing ASAP (+13 to Do Instead)

Every marketing channel lives a different life. Full Story: Business 2 Community

An Essential Guide to Ecommerce Website Maintenance for Every Business Out There

Why would you service your car if there’s nothing wrong? Full Story: CustomerThink


Saving on costs, wherever possible, is vital for the success of an eCommerce business. Full Story: BBN Times

The Value Of Implementing PR In Your Business

Public relations is essential to a company or a person’s individual success. Full Story: Forbes

How To Create The Public Relations Agency Of The Future

Times continue to change, and with change comes the opportunity for progress. Full Story: Forbes

Market research, data strategy, remote working: 5 interesting stats to start your week

We arm you with all the numbers you need to tackle the week ahead. Full Story: Marketing Week

How Website Development Services Fuel Growth

s technology continues to evolve, businesses are investing in website development. Full Story: WebProNews

How to Make the most of your RSS Feed Reader? 5 Simple Tips

Transform how you consume content online once and for all. Full Story: Scubby

Why marketing automation is crucial to your success

Learn how it makes your campaigns more effective and drives sales. Full Story: Search Engine Land

Salesforce Is on Sale dominates salesforce automation but still has only 30% of a highly fragmented market that continues to grow by double digits each year, suggesting there is room to run. Full Story: Morningstar

Technology Can’t Solve Your Engagement Issues

As a chief technology officer, I see a new generation of marketers being motivated by a reliance on technology as the de facto solution to all challenges in consumer marketing. Full Story: Forbes

Building Relationships In Digital Channels

He’s a world class expert in marketing analytics, accountability, and measurement who has evaluated over 2,500 digital marketing programs… Full Story: Forbes

Tips for Getting Customers More Engaged With Your Brand

Whether your business is brand new, or you are looking to find ways to help grow and expand it, there can be many different reasons to want to get customers more engaged with your brand. Full Story: CoFounder Magazine

12 Fun Ways To Use Video To Engage A Brand’s Audience

Video marketing can have an impact at every stage of the buyer’s journey, from growing their awareness of a brand to delighting them with the value they receive from its offerings. Full Story: Forbes

Alexa is shutting down, which is the next best data alternative?

Alexa is not only used for the voice assistant function. It has been quite popular among website owners for years because it offers internet tracking services, monitors website traffic, and assesses website users’ behaviors as they navigate from one page to another. Full Story: Vanguard News

Originally published at on January 27, 2022.




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Integrated Marketing Ottawa

Integrated Marketing Ottawa

We are an innovative marketing company that delivers complete & cost-effective solutions in Ottawa! #MarketingInOttawa #OttawaMarketing #OttawaBusiness

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