Integrated Marketing Ottawa | Daily Update — January 11, 2022

Looking ahead: 9 trends that will steer marketing in 2022

Marketers face a steep road this year juggling emergent tech and changes to online tracking while trying to meet the shifting moods of pandemic-weary consumers. Full Story: Marketing Dive

How to manage customer experience disconnects in your marketing campaigns

Disconnected marketing campaigns are doomed to fail. Here are some ways to identify and address these issues. Full Story: MarTech

12 Ways To Use Content Marketing To Build Brand Awareness

Build your brand and attract the awareness you deserve with these proven tips for smarter, more strategic content marketing. Full Story: Search Engine Journal

Is time the most underrated metric in marketing?

Is the trade-off between short-term metrics and long-term brand building setting marketers up to fail when it comes to appreciating the importance of time for both brands and consumers? Full Story: Marketing Week

The Most Important Digital Marketing Trends for Marketers

Marketing has grown in unforeseen ways thanks to the rise of the internet and other forms of tech. Full Story: Digital Information World

5 Content Marketing Ideas for February 2022

In February 2022, content marketers will find no shortage of article or video ideas, from politics and music to health and helpful information. Full Story: Practical Ecommerce

How AI Is Paving the Way to Greater Humanity in Marketing

The struggle for marketers is real. Full Story: Adweek

Social Media Marketing for Small Businesses

In recent years, social media advertising has become incredibly popular. Full Story: TechSpective

Modern Social Media Marketing

We take a look at new principles that modern, social media aware marketing campaigns should utilize Full Story: The Citizen

Top 5 social media marketing trends to look out for in 2022

With 2021 drawing to a close and 2022 just a few weeks away we look forward to the new year and the key social media marketing trend for 2022. Full Story: Browser Media

How To Convert Conversations Into Leads On Social Media

Social media has never been a hotter avenue for marketers to venture down than it is today. Full Story: Forbes

SEO: How to Optimize Title Tags for Ecommerce

For years title tags were the primary element of organic search optimization. Full Story: Practical Ecommerce

What Are Signed Exchanges And How Do They Help SEO?

Several years ago, Google created Accelerated Mobile Pages, or AMP, to help mobile devices browse the internet quickly. Full Story: Forbes

Five Counterproductive SEO Tactics To Avoid (And What To Do Instead)

Google’s PageRank algorithm is forever a work in progress. Full Story: Forbes

Keyword Stuffing Can Kill Your SEO: Here’s How to Avoid it

Your website depends on SEO, especially when trying to have your website rank for specific keywords. Full Story: London Post

Mobile Application Penetration Testing: Top 10 Tools and Best Practices

Mobile penetration testing is a crucial security measure that can’t be ignored. Full Story: Telemedia Online

16 Essential Considerations For An Effective Business Mobile App

The increasing ubiquity and use of smartphones provide businesses today with a unique opportunity: Full Story: Forbes

How to grow your small business with a mobile app

If you’re a business owner, a mobile app has probably crossed your mind at some point. Full Story: The Salt Lake Tribune

What is in the signs (and digital signage) in 2022?

2021 has been a year of immense change, so much so that it might feel a little dizzying to look ahead. Full Story: AV Magazine

Marketers increasingly include DOOH in their omnichannel campaigns

DPAA, the global trade marketing association, driving the DOOH media growth and its growing role in the Omnichannel mix, has announced the results of its annual Media Decision Makers Study. Full Story: Media4Growth

How to Enable Automatic email Reminders in Gmail For Windows and Android

This tutorial is about the How to Enable Automatic email Reminders in Gmail For Windows and Android. Full Story: Bollyinside

How email marketing is changing and what marketers should do about it

Find out what’s been added to the Email Marketing Periodic Table. Full Story: MarTech

4 E-Commerce Digital Marketing Strategies For 2022

If your e-commerce business lacks an influencer or affiliate marketing strategy, you are missing out on a significant way to find new customers. Full Story: Forbes

5 Ways Teams Can Use Google Analytics To Improve Business

As a business owner, you might have heard about — or are already using — Google Analytics. Full Story: Forbes

5 Ways Public Relations Can Help You Get Verified On Social Media

Public relations is invaluable to businesses and individuals for numerous reasons. Full Story: Forbes

8 Key Performance Indicators for PR — What Really Matters?

There’s no gold standard for tracking and measuring PR success, but these KPIs can paint a clearer picture of a campaign’s results. Full Story: Entrepreneur

Get Ahead of the Competition with These 4 Target Market Research Tools

Today I have some target market research resources to help you learn from the competition in your niche. Full Story: Business 2 Community

5 Reasons You Should Adopt a Micro Frontend Architecture

Micro frontends are an architectural approach to frontend development that has become increasingly popular. Full Story: SitePoint

Top 100 Big Data Companies Driving Innovation in 2021

The top big data companies revolutionize the digital ecosystem with disruptive solutions. Full Story: Analytics Insight

The 5 Marketing Automation Vendors to Watch in 2022

To help you keep your finger on the pulse of the marketplace, we’ve turned our gaze to the future of marketing automation software. Full Story: Solutions Review

AI is revolutionising this industry. Right investments could lead to big profits

Several AI applications are gaining traction in how businesses are pushing innovation and developing business strategies. Full Story: Mint

How Data Analytics Are Used in Marketing

A closer look into three main kinds of data-driven marketing analytics — descriptive, predictive and prescriptive. Full Story: South China Morning Post

Three Strategies For Improving Your Marketing Analytics

Data has become both a blessing and a curse for marketers. Full Story: Forbes

How Brand Tracking Helps Make Better Marketing Decisions

Let’s be honest, marketing doesn’t have the easiest go of it when it comes to accessing data. Or, at least, data that actually matters in the grand scheme of things. Full Story: MarTech Series

Discover How Product Quality Can Distinguish Your Brand From Competitors

Strategy and marketing aside, businesses need to know how to differentiate their products from competitors. Full Story: Entrepreneur

NASA will test the Amazon Alexa voice assistant as part of the Orion spacecraft

Amazon Alexa will be the first voice assistant to travel outside of Earth. Amazon and Lockheed Martin have announced that NASA will integrate Alexa into Orion for this year’s Artemis I mission. Full Story: The Times Hub

Originally published at on January 11, 2022.




We are an innovative marketing company that delivers complete & cost-effective solutions in Ottawa! #MarketingInOttawa #OttawaMarketing #OttawaBusiness

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Integrated Marketing Ottawa

Integrated Marketing Ottawa

We are an innovative marketing company that delivers complete & cost-effective solutions in Ottawa! #MarketingInOttawa #OttawaMarketing #OttawaBusiness

More from Medium

Erasmus Degree: Master of Art of Letting Go

Critique Blog — Post 1

The Evolution of Ransomware & Its Impact on Government — Speech to the Government Data Protection…

Defining “Glitch”