Integrated Marketing Ottawa | Daily Update — December 20, 2021

16 Experts Predict How Micro-Influencers Will Impact Marketing In 2022

Trends in influencer marketing come and go, and at the moment, micro-influencers are generating a lot of conversation in the industry. Full Story: Forbes

Affiliate marketing: What is it and what its benefits?

Affiliate marketing is a low-risk form of advertisement that companies and businesses use to promote their products or services. Full Story: The Drum

How a social media calendar can transform your marketing strategy

When you are trying to reach a large percentage of the world’s population, a good marketing strategy is a must. Full Story: Fast Company

Why Every Retailer Should Have a Post-Holiday Marketing Strategy

The holiday season has come and gone, but this year shoppers aren’t putting their wallets away just yet. Full Story: Software Advice

Types of Digital Marketing Campaigns Explained

Digital marketing campaigns have been a huge part of the marketing world for many years. Full Story: BBN Times

22 Marketing Strategies for the 2022 Holiday Season

22 marketing experts weigh in on the ‘new normal’ for holiday marketing. Full Story: Influencive

5 Ways to Use Inbound Marketing to Reduce your Customer Acquisition Costs

Finding new customers comes with tremendous costs. You need to come up with clever content and be ready to spend on PPC campaigns and still be ready to get only a few customers to make up for your efforts. Full Story: Business 2 Community

2021 in Review: 5 best social media moves by brands

These brands tapped into viral moments and led trends across social platforms. Full Story: Ad Age

Three Ways To Grow Your Social Media Presence

Building a brand presence on social media can be difficult. Full Story: Forbes

15 Complementary Efforts To Boost Social Media Advertising

Most companies these days are using social media to connect with consumers and market their products and services. Full Story: Forbes

Is the Network Effect Impacting Your Efficiency as an Entrepreneur?

How do you build a strong CRM with and without social media? Full Story: Entrepreneur

Important SEO KPIs To Measure Business Website Success

It is very difficult to imagine any successful business without effective management. Full Story:

YouTube SEO Guide

While YouTube’s main claim to fame is being the most prominent online video platform, it also functions as a massive search engine. Full Story: HTML Goodies

How to Improve Your Conversion Rates With the Help of SEO

Here are some effective conversion rate optimization strategies that’ll improve the user experience while increasing your bottom line. Full Story: Entrepreneur

2 Ways SEO Content Can Grow Your Sales Online and How

Successful content SEO strategies can showcase your products and elevate your brand. Full Story: Entrepreneur

SMS Marketing For Local Business: Trends You’ll Need In 2022

Discover how you can market your business effectively by adding text message campaigns to your marketing strategy. Full Story: Search Engine Journal

12 mobile marketing trends experts are eyeing for 2022

In the mobile-first world, marketers need to consider how their message will be received on smartphones and tablets. Full Story: Fast Company

Four Phases To Building The Right Mobile Apps

The increased dependence on mobile apps during the pandemic is now transforming into a permanent change in consumer behavior. Full Story: Forbes

Mobile App as a Marketing Channel

Today, mobile is everything! Because everyone is hooked to their phones, mobile marketing is an easier, better way to communicate with customers and promote your products. Full Story: Business 2 Community

What retailers need to know about digital signage with face detection

The retail industry is extremely challenging due to fast-changing consumer behavior. Full Story: Digital Signage Today

2022 digital signage trends: Transportation, events to see large gains

While technology continues to change in the blink of an eye, specific trends have developed in digital signage in recent years and experts are excited about what’s to come in 2022 and beyond. Full Story: Digital Signage Today

Email Marketing: The Past, Present, And Future Of Online Business

Email marketing has been an evergreen marketing strategy ever since the 1970s and there’s a reason why it has held its place for so long! Full Story: Mint

12 Email Marketing Best Practices for Building Relationships

Email marketing has a lot of benefits: You can communicate directly with your target audience, you can personalize them, and you can build long-term relationships with your customers. Full Story: Business 2 Community

The best ecommerce advertising strategies for 2021

2020 and 2021 have been years of major disruption — from changes in supply chains to accelerated adoption of new digital technologies. Full Story: Alibaba Seller Central

Important Things You Need To Know Before Starting An eCommerce Business

Starting an online business is really exciting. Full Story:

Is PR actually relevant for my business?

Many people think of PR as only being applicable when it comes to political objectives or managing some sort of crisis. Full Story: Bizcommunity

Top Trends That Will Impact the Public Relations Industry in 2022

As 2021 draws to a close, many people are wondering if we will ever go back to normal. Full Story: Entrepreneur

Your How-To Guide for Brand Equity Market Research

We previously answered the questions, “What is brand equity and why is it important?” Full Story: CustomerThink

PostgreSQL vs. MySQL: Understanding the Database Tools

MySQL and PostgreSQL are two of the most popular open-source database management systems, but which one comes out on top? Full Story: MakeUseOf

Using Node.js for Backend Web Development in 2022

The popularity of Node.js today is increasing exponentially. Node.js is currently in use by well-known companies like Netflix, Uber, PayPal, Twitter, and more. Full Story: IoT For All

How AI Will Transform Digital Marketing During Covid-19

Be it predicting, strategizing, or promoting sales, everything can be optimized by incorporating artificial Intelligence (AI) in digital marketing. Full Story: BBN Times

Five Marketers Share Reasons They’re Thankful

As the biggest holiday of the year approaches, marketers are reflecting on what they are thankful for this holiday season. Full Story: CMSWire

Predictive analytics in marketing: Achieving success

The use of predictive analytics in marketing is transforming how companies sell to customers, but the learning curve can be steep. Full Story: SearchBusinessAnalytics

The Era Of Marketing Intelligence Is Here

We all know about business intelligence. It has been discussed immensely and has had a great adoption rate. Full Story: Forbes

7 Tips for Using Your LinkedIn Profile as Your Personal Branding Website

Leveraging your LinkedIn profile page to increase your online presence showcases your unique personal and professional brand. Full Story: Entrepreneur

14 Effective Tips For Improving Lackluster Branding

People choose brands that make them feel something, so it’s important for companies to ensure their branding elicits the kinds of thoughts… Full Story: Forbes

Voice technology for the rest of the world

Project aims to build a dataset with 1,000 words in 1,000 different languages to bring voice technology to hundreds of millions of speakers around the world. Full Story: seas.harvard

Why Innovation Is Critical For Voice Technology’s Diverse User Base

In this wondrous age of Google Home, Siri and Alexa — where their voices are at our command — the technological miracle that is automated speech recognition (ASR) has popularized a sophisticated new level of applications. Full Story: Forbes

Originally published at on December 20, 2021.




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Integrated Marketing Ottawa

Integrated Marketing Ottawa

We are an innovative marketing company that delivers complete & cost-effective solutions in Ottawa! #MarketingInOttawa #OttawaMarketing #OttawaBusiness

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