Integrated Marketing Ottawa | Daily Update — December 13, 2021

Best Practices For Marketing Corporate Sustainability

If consumers are curious about a brand’s behavior when it comes to sustainability, how should these stories be told? Full Story: Forbes

Marketing choices: what’s essential?

How do you choose between social media or email marketing? Or print ads or direct mail or billboards? Or … ? Full Story: Statesman Journal

How A Distributed Marketing Approach Can Enhance Your Customer Experience

I recently opted in to receive a newsletter from a retailer that has both physical locations and an online presence. Full Story: Forbes

The 5 trends in content marketing in 2022

Content Marketing has brought in returns of 42 billion dollars each year and this statistic will continue to grow. Do you already have a strategy? Full Story: Entrepreneur

3 disruptive trends that will shape marketing in 2022

The world let out a collective sigh of relief when 2021 arrived. We congratulated ourselves for navigating 2020 and welcomed the year when things would finally go back to normal. Full Story: TechTalks

How CRM improves marketing

For successful marketing results, the intended message has to get to the desired audience at the correct time. Full Story: bdtechtalks

The Era Of Personalization In Marketing Gives Way To Relevance

Over the past decade, the digital marketing industry set its sights on an elusive Holy Grail: Full Story: Forbes

Twitter is more resistant to fake news than other social media sites, study finds

Twitter is the social network most resistant to the dissemination of misinformation according to a new study. Full Story: E&T Magazine

A Famous Tech Expert Says You Should Quit Social Media. Not So Fast There

He seems to advocate for deleting your account forever, never going back, skipping the entire social media space including apps like… Full Story: Forbes

Social Media Is Full Of Fakes — As In Fake Followers New Study Finds

Of his 6.8 million followers, upwards of 2.45 million or 36 percent are believed to be fakes. Full Story: Forbes

How to fix social media? Start with independent research.

We appear to have reached an inflection point when it comes to concern about the harms of social media and the willingness of governments to do something about them. Full Story: Brookings Institution

5 ways to improve organic SEO with customer reviews

Learn how online referrals can boost your site ranking. Full Story: Search Engine Land

Local SEO: SMEs’ Secret Superpower

When it comes to online marketing, big businesses often have budgets that dwarf those of SMEs, making it harder for smaller companies to compete for digital space. Full Story:

PrestaShop SEO: 12 Practical Ways to Improve Your Store’s Ranking In 2022

Are you running your store without optimizing it for search engines? Full Story: Business 2 Community

How to Remove Yahoo Search Engine from Chrome

This tutorial is about the How to Remove Yahoo Search Engine from Chrome. Full Story: BollyInside

Make Mobile Marketing Count in Your 2022 Customer Experience Strategy

Mobile marketing is growing in strategic importance and value, not just because a majority of people use their phones for almost a quarter of their waking day, but also because it has such a broad spectrum of use cases for marketers, many of them directly linked to revenue generation. Full Story: CMSWire

16 Essential Considerations For An Effective Business Mobile App

The increasing ubiquity and use of smartphones provide businesses today with a unique opportunity: the ability to be ever-present and ready to serve customers through a custom mobile app. Full Story: Forbes


As the process of mobile app development has been evolving day by day, the approach to it has been transforming too. Full Story: Analytics Insight

Mobile App Security Threats and Ways to Mitigate Them

Not long ago, this resonated across the global business landscape as mobile users skyrocketed and the mobile industry stakeholders grew unprecedented. Full Story: G2 Learning Hub


The pandemic brought drastic changes to the world of programmatic. Full Story: Ad Age

There’s a Huge Opportunity to Sell Restaurant Digital Signage Content Management

Digital signage offers an efficient and effective way to share product information, instructions, opportunities and content that helps engage customers and enhance their experience. Full Story: XaaS Journal

The Most Important KPIs to Track the Effectiveness of Your Email Marketing Strategy

By 2022, more than 347.3 billion emails will be sent each day-nearly 50 billion more per day than in 2019. That’s a staggering increase. Full Story: MarketingProfs

Unlock the Full Potential of Your Email Marketing Efforts With VMCs and BIMI

Email remains an important part of the marketing toolbox. Approximately 80% of marketers reported an increase in email engagement over the previous 12 months, according to a 2020 study by HubSpot. Full Story: MarketingProfs

Buy Now, Pay Later Boosts Shoppers’ Online Options For The Holidays

Buy now, pay later — or BNPL, as it is known in the industry — is the 21st-century incarnation of the installment plan, an idea that shook up retail more than a century ago. Full Story: International Business Times

How ecommerce brands can solve the challenges of iOS 15 with SMS marketing

Apple’s latest mobile operating system, iOS 15, is here and it’s having a serious impact on email marketing. SMS is the solution. Full Story: Marketing Week

The Future Of PR In 2022: Four Steps For Crafting An Effective Strategy

It’s almost 2022 already? Where did the time go? Full Story: Forbes

Why PR Never Gets Old And How It’s Evolved

Despite the technological innovations of the past 20 years and living in a time now unimaginable without the internet, public relations (PR) has not aged. Full Story: Forbes

Why Businesses Can’t Afford To Skip Market Research

When launching a new campaign, product or new line of service, many businesses — both large and small — choose to forgo an important step: market research. Full Story: Forbes

Make 2022 the Year You Finally Learn to Code

Learning to code can help your business grow. Full Story: Entrepreneur


Nowadays, every innovative tech requires the use of at least one programming language. Full Story: Analytics Insight

Artificial intelligence: Everyone wants it, but not everyone is ready

Artificial intelligence technologies have reached impressive levels of adoption … within the realm of IT/enterprise data, such as CRM, ERP, and marketing. Full Story: ZDNet

The 5 Biggest Customer Experience (CX) Trends In 2022

Improving customer experience (CX) — a concept that involves everything from the level of service to how well products fit into their lives — is a huge focus for businesses in 2022. Full Story: Forbes

A lean startup’s growth marketing tech stack

You’ve launched a few paid acquisition channels and are now starting to see your first leads trickle in. Maybe you’ve even set up a drip campaign to convert these leads into paid subscriptions. Amazing! Full Story: TechCrunch

Three Strategies For Improving Your Marketing Analytics

Data has become both a blessing and a curse for marketers. Full Story: Forbes

Do you need a strong brand for successful performance marketing?

Brand versus performance marketing — it’s an endless debate. As a performance marketer, you don’t look after your brand too often, but you should never dismiss it. Full Story: Mobile Marketing Magazine

Marketing on the moon: branding opportunities abound for IM-1 Nova-C lunar mission

Marketers can soon stamp their logo on the surface moon, beam live imagery from their very own sponsored satellite and send NFTs from space. Full Story: The Drum

The Sonic Liberation: Implications of Audio for Digital Marketing

Within the bubble where I work and live — that of voice assistants, audio and sonic products and solutions — the proclamation that audio has arrived is undeniable. Full Story: CMSWire

7 Best Alternatives for Website Ranking and Traffic Analysis

After being around for over 25 years, Amazon has announced its decision to pull the plug on popular website traffic analysis and ranking platform Alexa. Full Story: Beebom

Originally published at on December 13, 2021.




We are an innovative marketing company that delivers complete & cost-effective solutions in Ottawa! #MarketingInOttawa #OttawaMarketing #OttawaBusiness

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Integrated Marketing Ottawa

Integrated Marketing Ottawa

We are an innovative marketing company that delivers complete & cost-effective solutions in Ottawa! #MarketingInOttawa #OttawaMarketing #OttawaBusiness

More from Medium

Integrated Marketing Vancouver | Daily Update — February 24, 2022 — Integrated Marketing Vancouver

Integrated Marketing Ottawa | Daily Update — January 26, 2022

Three Steps to Double the Value of Your Business.

Top 5 CPA Marketing Strategies

Top 5 CPA Marketing Strategies