If the predicted upcoming recession becomes our reality, then yes, it will be unlike previous ones-because all recessions are. Fully Story: Forbes Do aspiring marketers misunderstand marketing? The question of whether the marketing profession is attracting the talent it needs to thrive in 2022 and beyond is a topic up…

The financial services industry is an incredibly competitive marketplace in today’s digital age. Full Story: Forbes Product Management Versus Product Marketing: How They’re Different And Why You Need Both I think it’s rare when someone sticks to the career they started with when they entered the workforce. Full Story: Forbes …

A smartphone has become the go-to super-channel for all the brands in each category to reach existing consumers or to generate leads for quicker ROI. Full Story: Indian Retailer 10 best influencer marketing tools you need in 2022 A recent report shows 76% of brands are planning to increase their…

More than ever, consistent, high-quality content matters to your franchise marketing strategy. Full Story: Entrepreneur How to Take Advantage of New Marketing Communication in Business Today Finding the best way to communicate with your customer is important for taking advantage of modern marketing opportunities. Here are four tips on where…

One way businesses can stand out from the competition is by shifting their marketing mindset from personalized marketing to humanized marketing. Full Story: Entrepreneur Importance of copywriting to business and its content marketing The central aspect of marketing is understanding that every product targets a specific audience; copywriting serves this…

Data is a crucial component of digital marketing. However, as privacy rules become more stringent, the necessity to adapt to new methods of data collection and management becomes more essential. Full Story: The Economic Times Why Marketing Is Key To Building A Great Culture Businesses are facing unprecedented headwinds: trends…

In Japan, they eat fried chicken on Christmas. Why? According to some reports, it’s because they think that we do. Full Story: Forbes The Key to Content Marketing Success Is Employee Engagement Want your content to reach more people? Employee engagement may be key to your success. Full Story: JD…

However, a wide range of approaches and methodologies are used to measure ROI and real-world interactions are particularly challenging to value. Full Story: RetailWire Building A High-Performance Marketing Team Is More Critical Now Than Ever For B2B CMOs Let’s face it. The uncertain economic conditions we are in will put…

Customer advocacy-getting customers to be your champions and explaining how your product or service solves their key business problems-is critical for any B2B demand-generation strategy. Full Story: Forbes If Event Marketing Is Now Digital Marketing, How Can Brands Nail Events In The Zoom Era? Event marketing has changed substantially over…